About Us

More than a Trend, It’s a Movement.

Detroit Girls Rock is an energetic, fun, and exciting company created to promote a positive campaign of the city of Detroit on a local level and beyond. Founded circa 2013, Detroit Girls Rock has gained an impressive and consistent momentum of its empowering message. With the infectious energy circulating in Detroit, it was only fitting to discover a way for people to show how much they love this city.


Detroit Girls Rock is synonymous with empowerment as it encourages women to be proud of who they are and the city they represent. DGR focuses on building a brand that not only embraces but exemplifies women and youth of all ages.  Native Detroiters who reside all over the world have been inspired to support the movement.


Detroit Girls Rock is a brand that motivates women to believe that they can accomplish whatever their heart desires. The goal is simple: to reengage Detroiters and excite non-natives in seeing and believing that our city is a premier place to live, visit, and experience. DGR encourages all individuals who maintain a measure of affinity between unifying and improving the social conditions of Detroit to join the movement.